S. No.

Designation

 Department

 Employer  Name

Duration of Employment

Research Area

Marketing- Consumer Behaviour and Branding

Research Paper Publications

(I)      International/National Journal Publications

·         Study of consumer preference towards Multigrain Atta with special reference to India International Journal of Multidisciplinary Educational Research ISSN: 2277-7881

·         Organised retailing- the pathway in India International Journal of Research in Engineering, IT & Social Science (ISSN 2250-0588)

·         Food Industry in the age of health awareness with special reference to India International Journal of Multidisciplinary Educational Research (ISSN: 2277-7881)

·         Analytical study on the proliferation of tourism industry in India International Journal of Research in Engineering, IT & Social Sciences ISSN: 2250-0588

·         Green Marketing adopted by Corporate World International LNCT Management Research Journal ISSN: 2320-9658

·         Analytical study of rising popularity of Green Tea with special reference to India ZENITH International Journal of Business Economics & Management Research ISSN: 2249-8826

·         Influence of customer relationship management CRM over service industry GE- International Journal of Management Research ISSN: 2321-1709

·         A review of the power of masked advertising-Advertorial International Multidisciplinary Research Journal -Golden Research Thoughts ISSN: 2231-5063

·         Increasing Interest of consumers towards Private label brands International Journal of Management and Social Sciences Research ISSN: 2319-4421

·         A Distinguishing Tactic in Service Sector - Sensory Branding ZENITH International Journal of Business Economics & Management Research ISSN: 2249-8826

·         Managing Brands overtime with respect to FMCG goods Indian Journal of Applied Research ISSN: 2249-555X

·         New Ways of expression in Electronic World Review of research ISSN: 2249-894X

(II)    International/National Conference Publications

·       Effect of Juncture on Consumer Brand Preference 10^th Conference – CERE’19

·       Enhancing Global competitiveness in FMCG sector through Creativity and Innovation Global competition and competitiveness of Indian Corporate

·       Advertising: The Magic of Intellectual Revolution Millennium Development Goals: Challenges and Perspectives

·       Role of Private Label Branding in Indian Retailing with Reference to Apparels AICTE, New Delhi Sponsored National Conference- Hitkarini College of Engineering and Technology, Jabalpur- ‘Globalization and its
         impact on Business development in current scenario’

·       Study of the impact of demographic variable on choice of Private Label Brand in Apparels National conference in Vaishnav- ‘Challenges of Globalization and Strategies for Competitiveness’

·       Event Management: An overview in Indian context National Conference in Patel College- ‘Innovative trends in Engineering Sciences and Management 2014’

·       A study on Product Differentiation with Special Reference to Branding Soaps in Indore City International Conference in Vishisht Institute of Professional Studies- ‘Paradigm Shift  in Innovative Business Management

List of Conferences/Workshops/Seminars Organized