- Designation: Assistant Professor
- Employee ID: 9811
- Qualification: Ph.D, MBA, B.Com.
- : 0731-2582655
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- : Detailed Profile

Dr. Shweta Choudhary
- Education and Qualification:
S. No.
Degree
Specialization
Year
University/Board
1.
Ph.D.
Marketing
2014
DAVV
2.
MBA
Marketing+ Finance
2005
DAVV
3.
B.Com.
Commerce
2002
DAVV
- Work Experience:
S. No.
Designation
Department
Employer Name
Duration of Employment
1. Marketing Team Leader Marketing Holistic Remedies PVT Ltd. 1 Year 2. Assitant Professor MBA IIPS,DAVV,INDORE 3 Years 3. Assistant Professor MBA SGSITS,INDORE 2013 to till date - Research Details:
Research Area
Marketing- Consumer Behaviour and Branding
- Publications:
Research Paper Publications
(I) International/National Journal Publications
· Study of consumer preference towards Multigrain Atta with special reference to India International Journal of Multidisciplinary Educational Research ISSN: 2277-7881
· Organised retailing- the pathway in India International Journal of Research in Engineering, IT & Social Science (ISSN 2250-0588)
· Food Industry in the age of health awareness with special reference to India International Journal of Multidisciplinary Educational Research (ISSN: 2277-7881)
· Analytical study on the proliferation of tourism industry in India International Journal of Research in Engineering, IT & Social Sciences ISSN: 2250-0588
· Green Marketing adopted by Corporate World International LNCT Management Research Journal ISSN: 2320-9658
· Analytical study of rising popularity of Green Tea with special reference to India ZENITH International Journal of Business Economics & Management Research ISSN: 2249-8826
· Influence of customer relationship management CRM over service industry GE- International Journal of Management Research ISSN: 2321-1709
· A review of the power of masked advertising-Advertorial International Multidisciplinary Research Journal -Golden Research Thoughts ISSN: 2231-5063
· Increasing Interest of consumers towards Private label brands International Journal of Management and Social Sciences Research ISSN: 2319-4421
· A Distinguishing Tactic in Service Sector - Sensory Branding ZENITH International Journal of Business Economics & Management Research ISSN: 2249-8826
· Managing Brands overtime with respect to FMCG goods Indian Journal of Applied Research ISSN: 2249-555X
· New Ways of expression in Electronic World Review of research ISSN: 2249-894X
(II) International/National Conference Publications
· Effect of Juncture on Consumer Brand Preference 10th Conference – CERE’19
· Enhancing Global competitiveness in FMCG sector through Creativity and Innovation Global competition and competitiveness of Indian Corporate
· Advertising: The Magic of Intellectual Revolution Millennium Development Goals: Challenges and Perspectives
· Role of Private Label Branding in Indian Retailing with Reference to Apparels AICTE, New Delhi Sponsored National Conference- Hitkarini College of Engineering and Technology, Jabalpur- ‘Globalization and its
impact on Business development in current scenario’· Study of the impact of demographic variable on choice of Private Label Brand in Apparels National conference in Vaishnav- ‘Challenges of Globalization and Strategies for Competitiveness’
· Event Management: An overview in Indian context National Conference in Patel College- ‘Innovative trends in Engineering Sciences and Management 2014’
· A study on Product Differentiation with Special Reference to Branding Soaps in Indore City International Conference in Vishisht Institute of Professional Studies- ‘Paradigm Shift in Innovative Business Management
- Projects:
S.No. Type Title Year 1 - Testing & Consultancy:
S.No. Type Title Year 1 - Other Details:
List of Conferences/Workshops/Seminars Organized
Title
Organiser
Intellectual Property Rights
SGSITS
Use of ICT (Information and Communication Technology) in Education for Online and Blended Learning
IIT, Bombay
SPSS
Shri Cloth Market Institute of Professional Studies, Indore
Case Writing
Prestige, Indore
Environmental Studies
IIT, Bombay
Environmental Friendly Alternatives in Chemical Processes & Industries
SGSITS, Indore
Recent Trends in Teacher-Society Relations: Challenges & Opportunities
SGSITS, Indore
Publishing Research Papers
IIPS, DAVV, Indore
Case Method of Teaching
IIPS, DAVV, Indore
Writing Research Papers
IIPS, DAVV, Indore