Dr. Shweta Choudhary

  • Designation: Assistant Professor
  • Employee ID: 9811
  • Qualification:  Ph.D, MBA, B.Com.
  • : 0731-2582655
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  • Detailed Profile
Education and Qualification:

S. No.

Degree

Specialization

Year

University/Board

1.

Ph.D.

Marketing

2014

DAVV

2.

MBA

Marketing+ Finance

2005

DAVV

3.

B.Com.

Commerce

2002

DAVV

Work Experience:

S. No.

Designation

 Department

 Employer  Name

Duration of Employment

 1.  Marketing Team Leader  Marketing  Holistic Remedies PVT Ltd.   1 Year
 2.  Assitant Professor  MBA  IIPS,DAVV,INDORE   3 Years
 3.  Assistant Professor  MBA  SGSITS,INDORE   2013 to till date
Research Details:

Research Area

Marketing- Consumer Behaviour and Branding

Publications:

Research Paper Publications

(I)      International/National Journal Publications

·         Study of consumer preference towards Multigrain Atta with special reference to India International Journal of Multidisciplinary Educational Research ISSN: 2277-7881

·         Organised retailing- the pathway in India International Journal of Research in Engineering, IT & Social Science (ISSN 2250-0588)

·         Food Industry in the age of health awareness with special reference to India International Journal of Multidisciplinary Educational Research (ISSN: 2277-7881)

·         Analytical study on the proliferation of tourism industry in India International Journal of Research in Engineering, IT & Social Sciences ISSN: 2250-0588

·         Green Marketing adopted by Corporate World International LNCT Management Research Journal ISSN: 2320-9658

·         Analytical study of rising popularity of Green Tea with special reference to India ZENITH International Journal of Business Economics & Management Research ISSN: 2249-8826

·         Influence of customer relationship management CRM over service industry GE- International Journal of Management Research ISSN: 2321-1709

·         A review of the power of masked advertising-Advertorial International Multidisciplinary Research Journal -Golden Research Thoughts ISSN: 2231-5063

·         Increasing Interest of consumers towards Private label brands International Journal of Management and Social Sciences Research ISSN: 2319-4421

·         A Distinguishing Tactic in Service Sector - Sensory Branding ZENITH International Journal of Business Economics & Management Research ISSN: 2249-8826

·         Managing Brands overtime with respect to FMCG goods Indian Journal of Applied Research ISSN: 2249-555X

·         New Ways of expression in Electronic World Review of research ISSN: 2249-894X

(II)    International/National Conference Publications

 

·       Effect of Juncture on Consumer Brand Preference 10th Conference – CERE’19

·       Enhancing Global competitiveness in FMCG sector through Creativity and Innovation Global competition and competitiveness of Indian Corporate

·       Advertising: The Magic of Intellectual Revolution Millennium Development Goals: Challenges and Perspectives

·       Role of Private Label Branding in Indian Retailing with Reference to Apparels AICTE, New Delhi Sponsored National Conference- Hitkarini College of Engineering and Technology, Jabalpur- ‘Globalization and its
         impact on Business development in current scenario’

·       Study of the impact of demographic variable on choice of Private Label Brand in Apparels National conference in Vaishnav- ‘Challenges of Globalization and Strategies for Competitiveness’

·       Event Management: An overview in Indian context National Conference in Patel College- ‘Innovative trends in Engineering Sciences and Management 2014’

·       A study on Product Differentiation with Special Reference to Branding Soaps in Indore City International Conference in Vishisht Institute of Professional Studies- ‘Paradigm Shift  in Innovative Business Management

 

Projects:
S.No.TypeTitleYear
 1      
Testing & Consultancy:
S.No.TypeTitleYear
 1      
Other Details:

List of Conferences/Workshops/Seminars Organized

 

Title

Organiser

Intellectual Property Rights

SGSITS

Use of ICT (Information and Communication Technology) in Education for Online and Blended Learning

IIT, Bombay

SPSS

Shri Cloth Market Institute of Professional Studies, Indore

Case Writing

Prestige, Indore

Environmental Studies

IIT, Bombay

Environmental Friendly Alternatives in Chemical Processes & Industries

SGSITS, Indore

Recent Trends in Teacher-Society Relations: Challenges & Opportunities

SGSITS, Indore

Publishing Research Papers

IIPS, DAVV, Indore

Case Method of Teaching

IIPS, DAVV, Indore

Writing Research Papers

IIPS, DAVV, Indore